ABOUT ME

I’m a creative content and marketing professional with over 9 years of experience developing audience-focused, multi-platform content for consumer and lifestyle brands in Brazil and the United States. My background combines communication, business, and digital media, allowing me to approach content both strategically and creatively. Throughout my career, I’ve worked closely with cross-functional teams to create editorial, social, and video content that supports business initiatives, strengthens brand positioning, and enhances audience engagement. I’m especially passionate about storytelling — transforming experiences, ideas, and products into clear, engaging narratives that feel authentic and meaningful to the audience. With hands-on experience in writing, filming, editing, and on-camera hosting, I enjoy being involved in every stage of the creative process, from concept to execution. I value collaboration, organization, and creativity, and I’m always looking for ways to improve how content connects people to brands and experiences.

CORE CAPABILITIES

• Multi-Platform Content Strategy

Strategic planning and execution of content across editorial, video, social media and digital channels.

• Creative Storytelling & Editorial Writing

Development of clear, engaging narratives that connect audiences to brands and experiences.

• Video Production & On-Camera Hosting

Hands-on experience creating, filming and hosting video content for digital platforms and live activations.

• Integrated Marketing Communications

Collaboration with cross-functional teams to support campaigns, events, partnerships and business initiatives.

• Audience Engagement & Content Optimization

Tracking performance, analyzing results and optimizing content to improve reach, relevance and engagement.

What I do?

MULTI-PLATFORM CONTENT

Content strategy and execution across editorial, social media and digital platforms, connecting brands and people through clear and engaging storytelling.

VIDEO & ON-CAMERA CONTENT

Hands-on video production, filming and on-camera hosting for digital content, campaigns and branded storytelling experiences.

INTEGRATED MARKETING & STORYTELLING

Creative collaboration with cross-functional teams to support campaigns, events and partnerships through integrated content and communication.

My Works

Visual Portfolio, Posts & Image Gallery for WordPress

Work Experience

  • Digital Marketing Manager, 2023 - now

    Cheers Marketing Agency

    • Strategically planned and executed multi-platform content initiatives across digital channels, including social media, video, websites, and email communications.
    • Developed creative concepts, wrote and edited editorial content, and led end-to-end production of photo and video assets aligned with brand guidelines and business objectives.
    • Collaborated closely with cross-functional stakeholders to support marketing campaigns, product launches, events, and special offers.
    • Led content planning and production workflows, improving efficiency, timelines, and creative consistency across projects
    • Tracked content performance and engagement metrics, reporting insights and recommending optimizations to improve reach and audience satisfaction.
    • Produced presentations and creative proposals for clients and senior stakeholders.
  • Digital Marketing Manager, 2023-2025

    MacroBaby

    • Led creative content strategy and execution for a large consumer brand focused on families and parents, with emphasis on storytelling and audience education.
    • Planned and produced editorial, social, and video content across multiple platforms to support business initiatives, promotions, events, and product launches.
    • Served as on-camera host and content creator for digital programming, videos, and live activations.
    • Partnered with internal marketing, PR, sales, and leadership teams to deliver integrated marketing communication plans.
    • Managed influencer collaborations, photo shoots, and video captures to expand the reach of brand initiatives and events.
    • Monitored content performance and campaign results, identifying opportunities for optimization and growth.
  • Digital Marketing Manager, 2020 - 2022

    CasaGroup Vending Machines

    • Developed and executed integrated marketing campaigns across digital platforms, editorial content, social media, events, and presentations.
    • Created written and visual content to support product launches, franchise sales, and brand positioning.
    • Collaborated with sales and leadership teams on go-to-market strategies and audience-focused communications.
    • Represented the brand at major industry events and expos, supporting experiential marketing initiatives.
  • Marketing Manager, 2018-2020

    Badiá Arquitetura

    • Built and led the organization’s marketing and creative content function from the ground up.
    • Developed editorial content, digital campaigns, and brand storytelling initiatives focused on audience engagement and education.
    • Managed social media platforms, email communications, and visual identity.
  • Reporter, Writer & Editor, 2013-2017

    Woohoo TV

    • Wrote, edited, and produced editorial and scripted content for daily television programming and digital platforms.
    • Served as reporter and interviewer for major sports and lifestyle events.
    • Contributed to long-form storytelling, editorial features, and branded content.

Contact Me